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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/1b11cd82-c180-4ba8-9067-89c1240e646c/TV2+Play.jpg</image:loc>
      <image:title>Ubevidst</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/f4d58dcf-3f12-4cbd-9796-f924eaf6aeab/horisontal.png</image:loc>
      <image:title>Ubevidst</image:title>
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      <image:title>Ubevidst</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/c746050b-f783-4662-bbdc-ea09b9619567/unnamed.jpg</image:loc>
      <image:title>Ubevidst</image:title>
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    <image:image>
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      <image:title>Ubevidst</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/e275c120-e8f8-4567-90d0-0b6a6ec11642/%C3%98jenforeningen_logo.png</image:loc>
      <image:title>Ubevidst</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/09950090-5107-4234-8556-91b5adbd7b5f/merchant-56-60d65c59-3a9a-418c-aa06-c2858c446a25.png</image:loc>
      <image:title>Ubevidst</image:title>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/1614777189861-QXQGNG53U40MDGL9ECGS/Jakob_Rachmanski.jpg</image:loc>
      <image:title>Om Ubevidst - Jeg udnytter adfærdsindsigter til at løse dine problemer.</image:title>
      <image:caption>Jeg hedder Jakob Rachmanski, og jeg udnytter adfærdsindsigter kommercielt til at forstå, hvad der former menneskers opførsel og beslutninger. Privat udnytter jeg min viden om menneskets psykologi, så min hustru og jeg aldrig taler forbi hinanden. Takket være mig, bruger vores børn også mere tid på lektier end på deres telefoner. Jeg har arbejdet som adfærdsrådgiver i en årrække for mange spændende private og offentlige kunder på forskellige bureauer. Blandt andet som adfærdslead i Hill+Knowlton Strategies i EMEA regionen, i kommunikationsbureauet Operate og i B2B reklamebureauet Relevans. I 2014 skrev jeg bogen Kierkegaard and the Mermaid på det franske forlag Les petits Platons. To år senere, i 2016, fik jeg udgivet Adfærdspsykologi i markedsføringen. Den kan du få en smagsprøve på her.  Ser det interessant ud, kan du kontakte mig eller vi kan connecte på LinkedIn ligesom mere end 18.000 andre har gjort. Så holder du dig opdateret, når jeg deler nye idéer og artikler om, hvordan du kan anvende adfærdsindsigter.</image:caption>
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    <image:image>
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      <image:title>SMARTER Talks</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225123989-3AGGEWNOKB8XK6YRH6A9/Rectangle+25.jpg</image:loc>
      <image:title>SMARTER Talks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225350677-B3YBA0I530Q8W9125BX3/Rectangle+27.jpg</image:loc>
      <image:title>SMARTER Talks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225322403-8M32U1NK41JYCCJQCWP7/Rectangle+25.jpg</image:loc>
      <image:title>SMARTER Talks</image:title>
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  <url>
    <loc>https://ubevidst.dk/smarter-journey</loc>
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    <lastmod>2022-03-17</lastmod>
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  <url>
    <loc>https://ubevidst.dk/smarter-price</loc>
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  <url>
    <loc>https://ubevidst.dk/smarter-prime</loc>
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    <lastmod>2022-03-21</lastmod>
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  <url>
    <loc>https://ubevidst.dk/smarter-profiling</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-17</lastmod>
  </url>
  <url>
    <loc>https://ubevidst.dk/smarter-trigger</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-17</lastmod>
  </url>
  <url>
    <loc>https://ubevidst.dk/cases</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/bc1c3958-9c0f-4cfd-9899-0668e9c6afc0/artem-xromov-mr_IWDnv4T0-unsplash.jpg</image:loc>
      <image:title>Cases - NETTO</image:title>
      <image:caption>Hvordan får vi en røgfri generation?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/ab41d6c0-1552-4896-a942-cdf762d934c1/170083_2017_Juni_Frederiksberg_Centret_Indoor.jpg</image:loc>
      <image:title>Cases - FRB.C</image:title>
      <image:caption>Hvordan får man kunder i et shoppingcenter op på de øvre etager?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/9765e3ed-80ef-4bee-aed0-158a9449d294/sktst4.png</image:loc>
      <image:title>Cases - SKATTESTYRELSEN</image:title>
      <image:caption>Hvordan får man selvstændige til at sætte sig ind i momsreglerne?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/71db2c23-0603-40cf-aa2d-5b0d3b0608f3/towfiqu-barbhuiya-nApaSgkzaxg-unsplash.jpg</image:loc>
      <image:title>Cases - VISMA</image:title>
      <image:caption>Hvordan sælger vi lønadministration til store og mellemstore virksomheder?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/2d280e8e-872e-41b9-be02-836ef6897fd9/brooke-cagle-WHWYBmtn3_0-unsplash.jpg</image:loc>
      <image:title>Cases - DOWNTOWN</image:title>
      <image:caption>Hvordan får vi kunder til at læse og reagere på de tilbud, som de abonnerer på?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/09372f1c-3da6-4afe-b7ab-8c500f5a90dd/national-cancer-institute-NFvdKIhxYlU-unsplash.jpg</image:loc>
      <image:title>Cases - LUNGEFORENINGEN</image:title>
      <image:caption>Hvordan får vi borgere til at tage imod gode råd om vejrtrækning?</image:caption>
    </image:image>
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  <url>
    <loc>https://ubevidst.dk/downtown</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2023-09-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Downtown</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Downtown</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Downtown</image:title>
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  <url>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-07</lastmod>
  </url>
  <url>
    <loc>https://ubevidst.dk/lungeforeningen</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-07</lastmod>
  </url>
  <url>
    <loc>https://ubevidst.dk/ydelser</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/222ed406-8c3c-446e-93d3-7df1fe690460/Uden+navn.key+kopi.001.jpeg</image:loc>
      <image:title>Ydelser - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/599d0691-7f3a-4d55-a2ac-1406bf99a140/daniel-lanner-Hy3nCO0Ok5c-unsplash.jpg</image:loc>
      <image:title>Ydelser - Dine kunder sætter unikke aftryk med deres adfærd.</image:title>
      <image:caption>Hvordan påvirker du dine kunder til at handle, og hvad vækker deres modstand?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/1647439285815-8XUGECPDR5HRRMN9CBKB/unsplash-image-BjcGdM-mjL0.jpg</image:loc>
      <image:title>Ydelser - Kunderejsen skridt for skridt.</image:title>
      <image:caption>Find ud af hvordan du kan adfærdsdesigne kunderejsen i detaljer, så du sikrer konvertering i hvert trin.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/1617795304678-I61CSVIV2QNSD66OFMPH/raimond-klavins-4famptZYW4k-unsplash.jpg</image:loc>
      <image:title>Ydelser - Ord kan udløse handling.</image:title>
      <image:caption>Hvilke mentale knapper skal du trykke på i kundens hoved for at aktivere dem?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/1647439443579-X1TSWXP6U9DNGKOXRGNA/unsplash-image-Ph5_4TnXXYE.jpg</image:loc>
      <image:title>Ydelser - Kunder bekymrer sig om omkostninger, ikke om pris.</image:title>
      <image:caption>Hvordan kan du ændre kundens opfattelse af pris og kvalitet?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/1615208413605-SFF4JPCN2DCRQHCQDZV2/unsplash-image-Q5oCIFL2xKc.jpg</image:loc>
      <image:title>Ydelser - Forstå hvordan kunden tænker.</image:title>
      <image:caption>For at du kan lykkes med din kommunikation, hjælper det, at du ved hvordan dine kunder tænker og træffer valg.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/3795c983-bda5-4a35-9e60-3d03822e1375/scott-webb-GQD3Av_9A88-unsplash.jpg</image:loc>
      <image:title>Ydelser - Udsend de rette signaler.</image:title>
      <image:caption>Tænk over hvilke signaler dine kunder opfatter, så du gør din påvirkning stærkere.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603f63893ad22b0934a962cd/d367d59a-113b-4cb6-b9b8-33e2c23aed1f/tyler-delgado-zXdztE64sMg-unsplash.jpg</image:loc>
      <image:title>Ydelser - Foredrag &amp; workshops.</image:title>
      <image:caption>Nogle gange vil du bare gerne inspireres eller blive lidt klogere - eller begge dele.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ubevidst.dk/netto</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-07</lastmod>
  </url>
  <url>
    <loc>https://ubevidst.dk/skattestyrelsen</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-07</lastmod>
  </url>
  <url>
    <loc>https://ubevidst.dk/frederiksberg-centret</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-07</lastmod>
  </url>
</urlset>

